
Jucheng International Trading Co., Ltd. (abbreviated as “Jucheng International”), founded in 1999 and headquartered in Kowloon, Hong Kong, is a comprehensive footwear supplier with more than 20 years of experience in the footwear industry. Integrating independent R&D and design, large-scale production, strict quality control and global trade, it focuses on providing one-stop ODM/OEM footwear customization and supply services for well-known global brands. With solid industrial strength and a sincere business philosophy, it has become one of the core enterprises with both reputation and scale in the international footwear trading field.

Enterprise Development History
(More than 20 Years of In-depth Cultivation, Gradually Realizing Industrial Upgrade)
Jucheng International’s development history is an upgrading path from a single trade to a full industrial chain layout. Each node has witnessed the enterprise’s growth and breakthrough, and gradually established a solid position in the industry:
1999: Establishment and Start-up, Based in Hong Kong
Jucheng International was formally established in Hong Kong. Initially focusing on international footwear trade, it was mainly responsible for the export of high-quality domestic footwear products and the agent procurement of international footwear brands. Relying on Hong Kong’s location advantages, complete international logistics system and professional trade services, it quickly opened up basic markets such as Southeast Asia and the Middle East, accumulating initial customer resources and industry experience.
2005: Building Its Own Factory, Realizing Independent Production

With the expansion of business scale, to solve the problems of unstable quality and difficult control of delivery cycles caused by external cooperative production, Jucheng International invested in building its own factory — Wuikam (Putian) Footwear Company Limited — in Putian, Fujian. The initial factory area reached 15,000 square meters, equipped with 3 standard production lines, with an annual output of 2 million pairs. It realized the key transformation from “trade intermediary” to “independent production”, effectively improving product quality and supply stability, and reducing supply chain costs.
2010: Establishing R&D Team, Expanding ODM/OEM Business
Recognizing that R&D and design are the core competitiveness of the enterprise, Jucheng International established a professional R&D and design team, hired senior industry designers and technical personnel, equipped with advanced sampling equipment, and began to expand ODM/OEM customization business. From simple production and processing, it upgraded to providing customers with one-stop services including product design, sampling, production and packaging, and gradually entered the mid-to-high-end market.
2015: Cooperating with Top International Brands, Becoming a Core Supplier
After years of quality improvement and service upgrading, Jucheng International’s product quality and supply capacity have been widely recognized by the international market. It successfully established long-term cooperation with well-known global retail brands such as Walmart and Target, becoming a core supplier of their footwear products. At the same time, it expanded customer groups of clothing and footwear specialty brands such as Kohls and Steve Madden, and its business market officially entered core regions such as North America and Europe.
2020: Capacity Expansion and Upgrade, Expanding Global Market Layout
To meet the growing global market demand, Jucheng International carried out large-scale expansion of its Putian factory. The factory area was expanded to about 30,000 square meters, the number of production lines increased to 6, and the annual output jumped to more than 4 million pairs. At the same time, it optimized the global sales network, selling products to more than 20 countries and regions around the world, including North America, Europe, Australia, Southeast Asia and the Middle East, realizing double breakthroughs in market scale and production capacity.
2020 to Present: Optimization and Upgrade, Strengthening Core Advantages
In recent years, Jucheng International has continuously increased R&D investment, optimized production processes, introduced automated production equipment, and improved production efficiency and product quality. At the same time, it has improved the customer service system, equipped with a dedicated customer manager team to achieve rapid response and follow-up to customer needs, further deepened long-term cooperation with well-known international brands, and gradually explored emerging markets to promote high-quality development of the enterprise.